On Friday 12.10. the Innovation marathon took place in the Science and Technology Park in Pilsen. The event was organized in cooperation of ICG and BIC Plzeň. Sixteen students of various specializations were gathered together to work 24 hours straight in four specially designed innovation teams on real innovative assignment from two major Czech companies AirBank and TV Prima.
The teams were provided with everything they needed – their own room, all the necessary materials, experts on the topics, and innovation process that was carefully prepared by ICG consultants. As a result, within only 24 hours and starting with only general overview about the topics they managed to introduce several elaborated concepts and prototypes that reflected customer needs and market situations.
If you are interested in the concept of Innovation marathon or possibilities of cooperation with students, do not hesitate to contact us.
The atmosphere of the event and the process stages through which the students proceeded can be seen in the photo report:
Author: Martin Šafařík, ICG-Capability consultant